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Email Marketing, as we already know, continues to be (and will surely be for many more years) one of the most profitable and effective tools for companies, especially in terms of return on investment . But, we must know that there would be little point in using Email Marketing within our businesses ...

The year 2020 that is ending has been exceptional in many ways, but one element has been common: the importance that email marketing maintains. This year, when physical actions have declined, the digital channel has been key for many businesses when it comes to being able to continue fluid and ...

The digital world has been transforming everything we believed could not be changed. Communication evolves along with new media and those who are not part of them will be left behind.

It is possible for a company that is not yet fully involved in social networks to gain something from them through ...

The key to improving the ROI ( Return on Investment) of a communication strategy is to focus on the customer. To achieve this, CRM ( Customer Relationship Management ) plays a vital role as a customer relationship management tool.

It is not enough to have large amounts of information at hand; the ...

September is back to school month and Covid-19 has driven a change in email marketing campaigns. Do you want to know which are the 10 best Email Marketing campaigns for back to school? Here are some practical examples.

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Email Marketing Campaigns for Back to School
1. Offer useful ...

Optimizing your blog's images is essential to improve loading speed and ensure a pleasant experience for visitors.

Want to know how to optimize all of your blog’s images and ensure that it runs more efficiently? Below, we’ll show you the best practices and tools to make your blog faster and more ...

The internet has revolutionized the way we deal with advertising. In recent years, we have seen trends that have indicated paths to success and, of course, this has been popular among Brazilians. In any company, the internet, social networks and many other tools have become essential allies when it ...

Technology has changed the way companies interact with their customers, making it more evident that they need to invest in good communication, whether in the first contact, during the purchase or after the sale. Customer experience is even more essential in times of fierce competition, with brands ...

Digital marketing with results, in addition to strategic planning , must include data analysis. Nowadays, any campaign needs to be based on the analysis of metrics so that it can be rethought whenever necessary according to the objectives.

In this sense, focusing on optimized strategies can help ...

Limoges Jewelery , an online jewelry retailer, was seeing a significant drop in results from its email marketing campaigns. The company responded with a “re-permission” strategy and a Welcome Program that increased its revenue by 51%.

In the spring of 2011, Limoges began to see a decline in the ...