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Did you know that blockchain technology is revolutionizing the world of B2B marketing? With its ability to ensure transparency, security and traceability of transactions, this innovative technology is opening up new opportunities and challenges for companies in their marketing strategy. But what ...

How can B2B marketing help the beauty and personal care industry achieve success? In a market saturated with products and services, it is crucial for companies in this industry to find effective ways to differentiate themselves and reach their target audience. Fortunately, B2B marketing offers ...

What makes a B2B website successful? User experience (UX) undoubtedly plays a vital role. But what exactly is UX and how can it influence the digital success of a B2B website? In this article, we will explore the keys to achieving an exceptional user experience on B2B websites and how this can ...

Have you ever wondered how to implement an omnichannel strategy in B2B? If you’re a marketer, you’re probably familiar with the term “omnichannel,” which has become a key trend in the industry. But what does it really mean? Simply put, omnichannel refers to the integration of all of a company’s ...

Did you know that video marketing is one of the most effective tools to boost a B2B marketing strategy? Nowadays, consumers are increasingly interested in consuming visual content, making video a powerful tool to capture their attention. According to a study conducted by Cisco, by 2022, 82% of ...

Did you know that voice technology is revolutionizing the way businesses interact with their customers? In the world of B2B marketing, customer experience is critical to a company’s success. That’s why more and more companies are turning to voice technology to improve this experience and strengthen ...

How to adapt your B2B marketing strategy to the virtual world? In an increasingly digitalized world, remote working has become a reality for many companies. And with this new way of working, it is essential to adjust our B2B marketing strategies to remain effective. But how can we do it?


One of ...

Did you know that the B2B sports market is one of the most competitive sectors in the marketing industry? With so many companies fighting to gain the attention of teams, leagues, and sponsors, it is crucial to have an effective strategy to stand out from the crowd. In this article, we will explore ...

Selling has a very strong emotional component and the seller must recognize and exploit the customer's purchasing motivations in his favor.
If you are a salesperson, the first thing you need to understand is that a motivated customer always ends up buying, and your sales strategy should be based on ...

The resume still has a very big impact on the selection process and its design determines whether you move on to the next stage.
Current selection processes give too much importance to a candidate's resume, so this becomes the first filter that you must overcome.

Under this selection methodology ...