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Even though the new iPhone 6 and 6 Plus come with some technological innovation, it’s a shame that there’s one image embedded in the mind of every iPhone lover and hater: The first iPhone 6 buyer was standing outside the New York Apple Store, trying to open his new phone and being interviewed by the ...

There are a few selfish reasons why you might offer some impressive benefits to your employees. The first reason is for bragging rights. The more you offer, the more you will want your company to work under pressure to get all the work done. This brings us to a second reason which is more attractive ...

Now that 2014 is coming to an end, we have many things that the old year has left us. Everything seems to be getting better and bigger (iPhone 6S for example) and we can also see especially what has reigned in the world of marketing and social media .

Around this holiday season, almost every ...

There is no other woman in Hollywood who is more famous right now than the country's sweetheart, Taylor Swift. She is a major musical force to be reckoned with; her fifth album, Inspired by 1989, sold over 1 million copies in its first week of release and became the best-selling album of the year ...

A while back, the folks at Edisonda reached out to us and asked if Benchmark Email would be interested in working with us on a mobile visual study focused on email marketing. With nearly 70% of all emails being opened on mobile phones these days, we knew there was an opportunity to get involved in a ...

Millennials haven't ditched email for social media, but that doesn't mean we shouldn't take advantage of social media. Marketers can drive traffic back to their social media marketing campaigns. There are a number of ways to do this, but the most effective and targeted way is through your current ...

Now that you know the key performance factors of your holiday marketing data , the next step is to look at how you can improve on last year’s efforts. There’s a good chance that even with your best efforts, you haven’t seen the results that could come – and that’s okay. Enterprise-level ...

You already saw the Social Media Team organizational chart in the first part of this post. Now I want to detail the functions and skills of each profile that makes up the Social Media team.

Community Manager:

Community Manager
Daily monitoring of the communities where the brand is present
Evaluate ...

Until recently, we had one design team doing everything at Benchmark. This means that the same design team that was building products and developing new features was also doing the design to build, market, and maintain the brand. I remember one time when our team was designing an email to announce ...

I like to start writing this blog when the word emotion appears in the title . You see, this is complicated in the way we operate today; the best example is us, Benchmark. We have offices around the world and our connection is online, but you know, in the end we have tools that allow us to feel our ...