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Collaborations with influencers and content creators . Shopping malls can leverage Instagram Guides to collaborate with relevant influencers and content creators in the fashion and beauty space. These collaborations can include product recommendations, style tutorials, or store reviews, among others ...

This fact is closely related to the fact that it is a generation that has grown up amid various economic crises, as well as the health crisis experienced in 2020, facts that lead them to choose to invest in experiences that provide them with happiness, excitement and immediate gratification ...

Topic cluster : SEO strategy that allows you to structure the content of a website related to a generic and strategic topic for the brand ( core topic ), in order to, with the help of a system of internal links, concentrate the SEO strength of that term on a pillar page that develops that topic in ...

3. Influencers
In a hyper-connected world where the majority of the population has one or more social media profiles, influencer marketing plays an indispensable role in attracting visitors to shopping centres.

Strategies with influencers provide positive results if properly executed. Content ...

Another milestone that gives rise to the celebration of an event is the anniversary of your brand or your shopping centre . To do this, a multitude of activities can be carried out, which combined can give rise to a great event, as is the case of the 30th anniversary of the Plaza de Aluche shopping ...