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Canva: Ideal for those new to graphic design with its easy-to-use and online interface. You can create posters, social media posts, brochures and more with the ready-made templates in Canva. Figma: Figma is often preferred for interactive design projects such as user interface (UI) design and ...

To help you understand how content marketing drives sales, we’ll examine the strategies that successful companies use to guide their customers toward a purchase decision: Content marketing tactics for the awareness stage In this stage, potential customers are faced with a problem or opportunity ...

In fact, it’s recommended that you use both strategies to maximize your visibility across all types of search engines. While SEO targets traditional search engines, GEO focuses on AI-driven ones. How can I learn more about GEO? There are a variety of resources available online to learn about GEO ...

Strengthen Storytelling Everyone, whether they are involved in marketing or not, has heard of storytelling. This popular strategy works wonders in both making a strong impact and using that impact to market your productservice, and can be adapted to many areas. However, sometimes you may have ...

If so, claim it and verify it. If there isn’t a listing for your business, create one. You can find detailed instructions in our blog post on optimizing your Google Business Profile . Once your profile is ready to go, fill out each section as completely as possible. The more information search ...

Listed below are the key components of a strong growth strategy that BB SaaS businesses should consider implementing: . Providing Exceptional Customer Service One of the most important components of a profitable SaaS company is top-notch customer service. Customer retention and word-of-mouth ...

The software as a service model is rapidly becoming more prevalent today, and now is a great time to grow your SaaS brand (along with AI). However, outpacing your competitors in organic search and rapidly growing as a successful SaaS brand in your niche may be a little more challenging than ever. We ...

However, every app is different and we recommend using this as a baseline before testing a frequency that works for you. A habit of regularly updating your app will help you be prepared for app store updates and algorithm changes, allow you to adapt more agilely to new competitors in the space, and ...

Google penalizes websites when they use black-hat (or unethical) SEO practices. Such practices include: Purchased backlinks Stuffing content with keywords Hiding content Duplicate content Solution The best strategy to avoid a Google Penalty is to follow Google’s guidelines. It may seem like a quick ...

This could be anything from a loss of interest in your product or service to a change in email address. To keep it current, periodically purge inactive subscribers from your list. This will help keep your email deliverability, clickability, and open rates high. However, before you remove inactive ...