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Remember, tailored messaging means coherent messaging throughout the entire journey on your website.

You want all your copy and every call-to-action to make sense based on where the audience is in their buyer journey. This also goes for email marketing, social, and other channels where you ...

Additionally, the quality control software can help ensure that the quality of your products and services meet the standards you’ve set.Website personalization is the best way to engage your visitors, impress them, and convert them into customers. By personalizing your website, you can create a ...

Web personalization from Sephora
3. Best Buy
Best Buy is another giant company that’s been providing great dynamic personalization on their site for a long time.

Their homepage features both “recommended for you” and “continue shopping” sections.

4. Etsy
Etsy takes a slightly different approach ...

Their most unique marketing strategy was the opt-out campaign they ran in the lead-up to Mother’s Day, proving how much customers appreciate being given a choice about what marketing messages they see.

Let us know what you think of Bloom & Wild’s bold opt-out campaign and their Thoughtful ...

audiences over and over again!

And if you’re having trouble figuring out what your segments should be, you can use our Audience Recommendations to generate targeting rules that match the use case you’re pursuing.

OptiMonk’s Segments Feature
Available: for all OptiMonk users.


Discounts
We’ve ...

Learn the latest tips and tricks from our CEO and take your business to the next level with the power of personalization!

5 examples of personalized marketing
Now that we’ve gone through the basics, let’s take a look at some examples of personalized marketing done well.

1. Apple Music

As you ...

There are lots of different ways to do promotional giveaways. In fact, you don’t always have to use the contest format—sometimes everyone can be a lucky winner.

Giveaways have many benefits and you can accomplish lots of different goals using them. Onsite giveaways can help you generate leads and ...

Target the right keywords: You should tirelessly optimize your blog and ad copy so that it shows up when people search for keywords that are related to your business.
Once people click on your ad campaign, the job is only half done: you still need to convince them to move to the next step of your ...

Most popular: The most popular items are recommended, but you have three further options here. You can display the most popular items of (1) the whole store, (2) a specific category you choose, or (3) the specific category that your customer is browsing.
How to set up product recommendation with ...

At the end of the day, the most important question is: will your new idea be game-changing enough to convince those customers to jump ship to your new brand?

Answering this question will also require some research into the needs and preferences of your target audience. After all, that’s who your ...