Just insert your average monthly spend by channel.One big advantage of a spreadsheet cayman islands email list 26689 contact leads calculator (vs. a rigid on-page calculator) is that you can easily customize the rows. So, in this case, you can add and remove rows as needed depending on where your company spends ad budget.In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google.Ad managementThe ad management section gets more interesting. In addition to any monthly spend on a marketing agency that manages your ads, you’ll estimate what portion of internal team members' time is spent managing the agency or the ads themselves.
Estimating this cost will take time—but it's worth it for more accurate data. You can copy and paste the Employee salary and Employee % of FTE rows if you need to add more employees.Certain companies want to understand cost per lead, excluding internal marketing team salary costs. That’s okay. If that’s the case, simply set those values to zero
