Best practices to optimize your SMS campaign

[mstajminakter16]

Creating scenarios (or workflows) involves defining the actions that will automatically trigger personalized messages.

Let's say a new customer has just signed up for your service offering. What message does he expect to receive from you? Probably a thank you message with a link taking him to a page on your site presenting all the benefits he will benefit from.

Let's say you're a lawyer and your client has entrusted you with a new mission. A text message thanking him for your renewed trust would be welcome.

Thanks to automation, schedule and send your SMS from your browser, without any intervention on your part, and this, to any mobile phone.

Obtain consent (Opt-in)
Before setting up an SMS campaign, any company must question compliance with the laws and in particular the General Data Protection Regulation (GDPR). Because sending mass SMS is regulated. You can't do whatever you want!

For example, participants must be transparently informed about how their data will be used. Explicit consent must be obtained for the collection, processing and use of their data.

So always remember to ask for consent before sending mass text wholesale email list messages and to tell your customers what you will use the data collected for.

Finding the right sending frequency
Choose the right sending frequency to avoid boring your customers and prospects. It's never pleasant to receive too many messages at once!

To be more efficient, we recommend that you always clearly define the objective of each campaign and each message.

Goals may vary:

Inform about an exclusive offer;
Organize a competition;
Announce an event;
Promote a new product or service;
Etc.
Finally, even if you see that your text messages do not trigger any reaction from your contact, wait a few days before following up; give them time to think about it and reach a certain level of maturity.

emails on virtual screen
Choosing the best time to maximize response rates
To define the optimal timing, you can take into account various variables: the average age of your targets, their professional activity, their habits and routines.

You are not going to transmit messages at the same times, whether they are working, students, or retired...