they will receive a welcome email .

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Specifically, emails that customers receive when they interact with your brand. But they are not only delivered when they interact with the brand. Special dates or anniversaries are also used.

In short, Trigger Marketing consists of sending messages at key moments in response to certain actions . And these actions can be of all kinds. From downloading an ebook to your birthday, installing an app, celebrating special days, purchases, abandoned shopping carts, etc.

Each of these dates or moments requires a personalized response. And the most notable feature of Trigger Marketing is the speed of response. It is precisely this speed that makes this process such a powerful means of connecting with users.

In fact, automation is the key to Trigger Marketing . By applying automation, you will double the impact and be able to achieve results without the need for a person to dedicate themselves exclusively to it. In other words, you will obtain greater benefits at lower costs.

This is where automatic and transactional emails come into play.
Within everything that Trigger Marketing encompasses, automatic afghanistan whatsapp phone number data emails or autoresponders are the first type of automated email. These work as a sequence of individual emails that provide personalized content. This personalization is based on the user's behavior, habits, private data, etc.

Transactional emails , on the other hand, are a response to a specific interaction a user has with your brand. For example, when they subscribe,

With this in mind, Trigger Marketing will allow you to convert potential customers into active customers. You will reinforce your engagement with them and even allow you to rekindle the spark with those who have been inactive in recent times.

However, the main problem is that Trigger Marketing techniques are not adopted because they are linked to mass emails . And this type of email is too intrusive and generic. But what many do not know is that if something is taken into account in the whole process, it is that communications are sent at specific times. They have nothing to do with mass mailings of promotions or offers.

Differences between automatic email and transactional email
Differences between automatic email and transactional email

Once the concept of Trigger Marketing and what both types of messages have to offer have been clarified, it is time to identify the differences between automatic email and transactional email. They are not the same thing, although some brands use them as synonyms.

A confusion that may be due to the fact that both automatic and transactional emails are automated . This means that with greater or lesser customization, both are sent at the right time, creating a fairly wide range of automated email options . Among them, the following situations can be automated:

Welcome emails .
Birthday greetings .
Brand anniversaries .
Anniversary of a user with the brand .
Confirmation emails .
Appointments and deadlines .
Reminders or notifications.
Event promotion .
Recover abandoned shopping carts .
Get the attention of inactive users .
New blog entries .
New content.
Feedback .