The strategy you devise then needs implementation and more often than not, project management

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The purpose of this post is to share what I (and a few others) have learned about managing SEO strategies over the years. There isn't much hardcore SEO though- I suggest you take a look at this if you want some of that! Goals/Objectives If you're developing an SEO strategy for a website, you need to make sure you have some objectives in place.


A simple, 'increase traffic' or 'rank better' is not spe lebanon mobile phone numbers database cific enough but, having said that, creating goals that are so specific they exclude any recognition of improvement across the board are similarly limiting. Applied to SEO You're an in-house SEO for a website that sells cheese online. Your overall goal is to increase conversions on your site. Your strategy goals are threefold: reduce bounce rate by about x% increase the number of new visitors by about x% increase conversation rate by about x% It's a painfully obvious thing to say, but having aims in place like this will really increase your chances of creating a successful strategy; everything that goes into it has to have a motivation.


Recommending a Twitter account? Is that because you think it'll increase the number of new visitors by x% or because you quite like Twittering? By giving every task you outline a definite purpose, you'll reduce the risk of wasting time on tactics that don't work. Getting everyone on board These goals and objectives need to be developed in partnership with whoever you're creating the strategy for, whether that's a client or your boss. It really helps if you can demonstrate to this person why you've chosen these goals and, once you've come up with the strategy, how you're going to achieve them.