10 tools for the daily life of an email marketing manager

[Rseosomaraih695]

No reviews yet
Article updated 8 months ago by NewsMDirector
hellobar

Capturing customers through email marketing is the goal of every email marketing manager. What techniques can you use? What tools should you work with?

In a world as competitive as that of digital marketing, knowing the tools of bahamas whatsapp number data email marketing is essential. For this reason, a good email marketing manager must know the wide range of tools available to him, from template managers to tools to check if the email will be considered spam.

The use of email marketing is very important for companies. The list of benefits is long, but we can highlight 3 points for which email marketing should be the spearhead for all companies:

It is a very economical way of communication , requiring minimal investment compared to other forms of communication such as SMS, advertising banners or regular mail.
Great options for measuring results . The tools and platforms for managing email marketing themselves incorporate options for measuring results.
Email marketing allows you to carry out a digital marketing campaign on a global level , there is no need to restrict the area.
To help you get your email marketing plan up and running, we'll briefly explain the 10 email marketing tools that can help you improve your performance:

TABLE OF CONTENTS
1.- HTML Email Gallery
2.- IsValid
3.- Touchstone Subject Line Analyzer
4.- Canva
5.- JPEGmini
6.- Landing optimizer
7.- MDirector CRM Retargeting
8.- Royalty-free image spaces
9.- SpamAssassin
10.- MDirector
1.- HTML Email Gallery
HTMLEmailGallery

HTML Email Gallery is not an exclusive tool for email marketing, but it is an ideal platform to find inspiration for your emails. In fact, it is a tool that shows examples of different HTML templates that will help you find the design you are looking for for your new digital marketing campaign.

The platform also shares email marketing tips that can help you get more clients and succeed with your marketing campaigns. So, if you are looking for inspiration and innovation in the design of your templates, HTML Email Gallery may be your place.

2.- IsValid
IsValid

One of the most important aspects for any email marketing manager is to know whether the results they are achieving are good or not , and for this, IsValid can be the ideal platform.

This free tool saves you the work of calculating whether your metrics are effective or not on your own. You simply have to enter your metrics and conversions data into the platform, and IsValid will complete a document with all the necessary data for your business.

It is a good option to know if you are doing things right. It also shows you your results graphically and how much you have left to achieve your goals.

3.- Touchstone Subject Line Analyzer
Touchstone

Touchstone Subject Line Analyzer is another email marketing tool that can be very useful for any manager. The platform shows you detailed reports based on your database of your email marketing campaigns through email sendings.

Touchstone helps you see all the benefits and results achieved in previous campaigns and also compares your results with the entire Touchstone database. This tool allows you to upload your email data to see the current status of your campaigns. It is also the ideal place to identify what is trending at the moment.

4.- Canva
Inbound MarketingCanva

Canva is one of the most powerful tools on the market. It offers the possibility of creating a multitude of types of images, including infographics . In this way, this free service will help you to have more material and content, always being original and innovative.

One of the most powerful aspects of Canva is that when you choose the type of file you want to create, it offers you the image of the appropriate size for your photo. Although some images it offers are paid, most of its possibilities are free.

Images are something that must be taken into account when sending emails because users are very attracted to visuals. For this reason, it is important to create good infographics, quality images and personalize messages to immediately attract your audience.

5.- JPEGmini
JPEGmini

JPEGmini offers very useful and appropriate resources for treating and editing images. For example, among its functions, it allows you to reduce the size of photographs without reducing their resolution so that their quality is very good when using them for email marketing.

This tool is especially useful for users who use their mobile device to check their email . Internet access is generally slower via mobile devices, so it is necessary to reduce the size of the images so that customers do not have to wait long to see the email.

6.- Landing optimizer
LandingOptimizer

Landing Optimizer is a tool offered by MDirector. Its services allow you to create landing pages with great simplicity and versatility. Therefore, the main objective of this tool is to improve the acquisition and conversion strategies of your online marketing campaigns.

Landing Optimizer offers different services to help you achieve your goals in the best possible way. It offers the option of performing A/B tests to increase the conversion of your pages. The tool offers a modern and professional design with landing page templates classified by sectors.

7.- MDirector CRM Retargeting
RetargetingMdirecotr

MDirector CRM Retargeting is a platform that allows you to communicate with your customers while they browse the web, mobile and Facebook. This communication is established by adding a cookie to each user in your database.

The great innovation of MDirector CRM Retargeting is that it is the first Cross-Channel Marketing platform that incorporates programmatic purchase (RTB) of display advertising on the web and social networks. Therefore, it is very useful for making decisions and optimizing your database and the real results you are achieving through your digital marketing campaigns.

8.- Royalty-free image spaces
pixabay

Websites where you can download copyright-free photos are an ideal solution if you are looking for royalty-free images that fit the philosophy of your website. Currently, there are many royalty-free image banks that offer you thousands of high-quality photographs.

Some of the most used image banks, where you will find a multitude of royalty-free images are:

Pixabay : is a huge database with more than 500,000 free and royalty-free photographs, in high quality and completely available to its visitors.
Flickr : Currently, this is one of the largest and most popular photo sharing communities. In addition, this space allows you to download photos of all sizes you want. It works in a similar way to a social network.
Free Images : over 400,000 photographs from over 30,000 photographers. Free Images images are royalty-free. As a special feature, for some photographs, the authors ask that their creations be mentioned.
EveryStockPhoto : This platform offers the possibility of downloading millions of high-quality photographs without having to register.
Magdeleine : This image bank offers 8 different categories in which users can access high-quality images. In addition, Magdeleine updates its photo catalogue every day.
9.- SpamAssassin
en_spamassassin2

If you choose to work with MDirector's Email Marketing tool, you will be surprised by the usefulness of SpamAssassin, the best test to combat spam . MDirector integrates it in such a way that the process of creating and sending emails already includes the spam test as one of its steps.

SpamAssassin is used to evaluate whether a submission is considered spam or not. It uses a scoring system, so the risk score from which a submission can be considered spam is 5, although we recommend that it be as low as possible.

There are many users who send email marketing messages to the spam folder because they do not like the content. These are customers that the company loses. But there are also customers who will never receive an email because the system automatically identifies it as spam. Customers who will never meet you.

What factors can affect an email being considered spam?

Use of certain words or signs.
Overly aggressive selling of the product or service.
Do not select the option to send advertising when the email is about commercial topics.
Use accounts like norplay@ or nocontestar@, the accounts to which the message is sent must be accounts with a person behind them.
10.- MDirector
email marketing

One of the products that MDirector offers is Email Marketing. Thanks to the possibilities offered by MDirector, you will be able to communicate and build customer loyalty by sending newsletters or messages showing news about your brand in a personalized, segmented and very economical way.

Among the many features that MDirector offers, you can find services such as pre-designed templates that number more than 100, with the possibility of customizing them; use of A/B Testing to check the effectiveness of your newsletters, very detailed reports of the results obtained and management of automatic unsubscribes and bounces.

These ten email marketing tools are essential in the daily life of a manager, as they allow him to save time and work to establish effective digital marketing campaigns that generate profits for the company. There are different modalities with different characteristics in each one so that companies can choose the most satisfactory one for their needs and objectives.

With MDirector's Email Marketing tool you can communicate and build customer loyalty by sending your news in a personalized, segmented and cost-effective way. Discover its many possibilities and don't let your customers get away.