So what is marketing based on this?

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Customer loyalty is an extremely important area within all disciplines of Digital Marketing , especially driven by the birth of Marketing 3.0 and Marketing 4.0, where the customer is the center of all decisions and actions taken by the company.


Loyalty Marketing
In this sense, customer loyalty marketing is fundamentally based on all kenya telegram data those strategies focused on consumer retention , using incentives and benefits as currency of exchange.

All these initiatives are inspired by one essential objective: to promote consumption . Therefore, each of the strategic decisions that are implemented will have this purpose.

However, there is a greater goal that is the core of the methodology, and it is none other than satisfaction.

Satisfaction as a fundamental basis
Today's consumers want more than just quality products or lower prices than the competition.

In fact, with the emergence of the Internet and the popularization of mobile devices, as well as the abrupt transformation that society has experienced driven by climate change, a widespread consumer movement has been created - brought by millennials - that has forever transformed user habits.