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10 email marketing statistics from 2020 that you need to know
1. Volume of email users
2. Email opening rate
3. Welcome email opening rate
4. Average click-through rate
5. Cancellation fee
7. Best days for openings and clicks
9. Volume of mail sent
10. ROI for every dollar contributed
10 email marketing statistics from 2020 that you need to know
Without a doubt, 2020 has been a turning point for the digital channel, as the number of internet users has increased, and therefore our volume of potential customers in the channel . And if we add to that the fact that, like transportation email list the Duracell battery rabbit, email marketing for SMEs and large companies lasts and lasts and lasts, it is not surprising that it is an interesting alternative. These are the 10 facts that you should keep in mind from 2020.
1. Volume of email users
Today, 3.9 billion people have an email account , which is approximately half of the world's population. The estimate is that by 2023, this number will rise to 4.3 billion. This capacity for social penetration is a good attraction to start working on the channel, don't you think?
2. Email opening rate
The average email opening rate is 25.85% . However, it is worth noting that there are sectors in which this figure is much higher. The Top 3 sectors in which there are the most openings are marketing and advertising (38.10%), associations (36.75%) and insurance (36.25%).
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3. Welcome email opening rate
The opening rate of welcome emails is important, since it is still a presentation. The current estimate is 82% , which gives a high guarantee of achieving the desired initial impact. This should not be surprising, since the first email always generates expectations, but that is how it is.
4. Average click-through rate
Click rate refers to the number of times your users click on a link in an email you send them, whether it's an offer or a newsletter . The average rate is 1.27% , but there are also substantial variations by sector. Insurance has a rate of 2.72%, associations 2.11%, and technology 1.9%. If you work reasonably well and are consistent, there is a percentage of users who will be curious.
5. Cancellation fee
Unsubscribe rates refer to emails where a user unsubscribes . You are required to provide this, but you might be surprised to learn that in email marketing the rate is only 0.05% of emails . Once you have secured a subscription, the chances of this user unsubscribing in the short term are very small.
7. Best days for openings and clicks
The day of opening of the email is relevant, and the highest rates are usually found on weekdays . The highest opening rate is on Tuesday , while the lowest on Saturday and Sunday. On the other hand, click rates are also higher on weekdays , with Mondays, Tuesdays, Thursdays and Fridays reaching 2.6%.
9. Volume of mail sent
The volume of emails sent also gives an idea of how much this technology is at its peak. In 2019, a total of 293.6 billion emails were sent and this figure is expected to grow to 347.3 billion in 2022. We are therefore faced with a means of contact that will continue to grow.
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10. ROI for every dollar contributed
ROI is the ability to generate a return on investment for every dollar you invest. This year it was calculated that for every dollar invested, a return of 42 is achieved . The result is that, even after years, corporate email marketing continues to be the most profitable technique.
These email marketing statistics for agencies or SMEs are a good starting point . However, to get the best results, you must use media that offer you guarantees. At Mittum we can help you structure a strategy with criteria for 2021.
