Local Marketing: The Best Strategies for 2024

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Local marketing corresponds to marketing actions implemented to attract customers to points of sale and convince them to visit your establishments.

There are many local marketing actions , some well known and others emerging. To differentiate yourself from the competition, it is necessary to master the basic techniques and not hesitate to implement innovative techniques.

We summarize everything for you in this article by georgia mobile phone number list presenting the best 2024 local marketing strategies!


1. Rely on the basics of local marketing
2. Local marketing innovations to test in 2024
Conclusion


basic local marketing

1. Rely on local marketing basics
To generate traffic to points of sale, you must start by capitalizing on the basics of local marketing. Discover the essentials below.

Presence management and customer reviews
Mastering local marketing starts with working on your local visibility in order to generate in-store traffic .

Did you know that 30% of consumers search for local businesses at least once a week ? 1 It’s through presence management that your establishments can stand out in these local searches.

To be visible online you must create Google listings and local social media pages for each of your establishments. Also consider doing this on local online directories and GPS navigation systems.


google my business profile

Example of a Google My Business listing


Local marketing and online presence also involve managing your customer reviews . We advise you to set up a strategy for collecting and managing customer reviews. Think about it, your customer reviews fuel your local visibility but also your e-reputation .



Geolocated advertising
You probably know them, local advertising is one of the basics of local marketing . It allows you to attract customers to points of sale by developing your drive-to-store.

Thanks to the segmentation of your databases and Dynamic Creative Optimization , you can offer ultra-personalized content to your targets and their location, or even to the current weather! Geolocalized advertising is an effective tool for your local marketing because targeted content creates 7 to 8 times more in-store traffic 2 .


Loyalty through direct marketing
Another essential part of local marketing is direct marketing . This mainly involves email and SMS campaigns that you send to your customers. They allow regular contact with your customers, which increases their loyalty.

Let us note two important facts: 90% of SMS messages are read within 10 minutes of receipt 3 and the personalization of communications allows for a ROI 5 to 8 times higher 4 .

So remember to contact your database regularly and send them personalized content by point of sale. You will quickly see that these actions generate traffic in store !



example personalized sms customer name

Example of a personalized SMS with the customer's first name



2. Local marketing innovations to test in 2024
What would a new year be without innovation? We have listed for you the local marketing innovations that you absolutely must try in 2024. It’s happening below.

Automatic response to customer reviews
Customer review management tools , such as Digitaleo, now allow you to automatically respond to your 4 and 5 star customer reviews. Responses are personalized according to criteria that you define (first name, gender, etc.).
The goal is to give you time to respond to more complicated customer reviews and of course to increase your response rate.

As you can see in the example below, the response is suitable and allows you to respond in a few seconds.

automatic response customer reviews example

Example of an automatic response to a customer review



Content generation
Obviously we couldn't miss the arrival of artificial intelligence . Indeed, AI can help you generate content for your local marketing campaigns . For example, you can ask it to generate posts for your social networks.
In the example below we can see that the rendering is qualitative and effective. AI even automatically suggests hashtags to complete your posts.

AI hashtag suggestion

Example of hashtag suggestion with AI


To develop your local marketing with artificial intelligence, you need to work on your prompts to have engaging and attractive content proposals. Which will not fail to generate traffic in store !



New discussion channels
Contacting brands has evolved a lot in recent years. It is now impossible to ignore Google messages, Whatsapp or even local chatbots.

These chat channels allow real-time interactions with customers looking for immediacy. They can be set up to provide automatic responses as well as to resolve certain questions and requests for information. Or to indicate the nearest point of sale! Perfect for attracting customers to your establishments .