Important notes on working with the advertising account

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Access to the advertising account is configured through a personal profile. Two-factor authentication is MANDATORY for all personal profiles that will have access to the account. This way, your money will be more secure.
There should be no ban on inviting to channels and groups in the admin profile settings:
‍ Settings → Groups and channels → Who can invite me → All
And also:

Before setting up campaigns, it is important to carefully read the Telegram guides . Everything is clear with the products prohibited for advertising, but we were surprised that exclamation marks, hyphens instead of dashes, and calls to action are also prohibited.
If you pay for Telegram Ads via Aitarget One and cannot pass moderation, write to our support in the chat on this site. We will check the settings and ads and tell you what is wrong.
You can't add channels for targeting as a list - be prepared to copy and paste them one by one (we're waiting for the interface update .
Our conclusion: we will continue testing the channel, since already during the first launch we received the best attraction rates in the last six months.

The main stable acquisition channels that fit into the unit economy became unavailable in March of this year. This was compounded by the specifics of B2B promotion: on other platforms, we test different funnels what are the benefits of botim? and offers to reach the target audience, but the CPL and CAC are still higher than we would like. And in the case of Telegram Ads, we saw the effect of advertising the next day. Yes, subscribers are nice, plus we can lead them further along the funnel, but it was more important for us that we got a business result - applications and registrations in the product. Next, we plan to test advertising on the Telegram bot, which will collect applications within the messenger itself. It is important now to conduct all tests in Telegram Ads quickly, since with the arrival of new advertisers, the price per 1000 impressions will be higher.

To summarize: in terms of the team’s resources spent, budget, and results, Telegram Ads is currently the most effective channel for us.

Ekaterina Guselnikova
Performance Marketing Manager, Aitarget One
You can check Telegram advertising in your niche with an adequate budget through Aitarget One - leave a request on the website or in the channel (by the way, here we share life hacks on marketing, and now we will publish our further observations on advertising in Telegram).