In light of this, the expert explains

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In today's digital age , consumers have experienced a profound transformation in their habits and preferences. The advent of new technologies and constant internet connection have given rise to a new consumer profile , the new digital consumers, characterized by their natural mastery of technology and their search for personalized and authentic experiences .

From REM Media & Consulting , they provide the key characteristics of these digital consumers and the strategies necessary to capture their attention and loyalty.

The new profile of the digital consumer
“A central characteristic of the new consumer profile is its digital native nature,” says Ronny Groisman, Chief Commercial Officer of REM Media & Consulting , adding: “The increasing prevalence of generations that have grown up with the Internet, social media and globalization has narrowed the digital education gap. This reality has driven companies to redefine their strategies and seek differentiators that go beyond the mere adoption of technology.”

the three fundamental characteristics that emerge from this new profile:

Commitment beyond the product : These consumers value not only what they buy, but also the ethics and responsibility of companies. They are interested in environmental impact , involvement in charitable causes, and corporate social responsibility. Companies that incorporate these aspects into their business model find a deeper connection with this demanding public .
Distrust in big influencers : Authenticity is crucial for this profile. Big influencers can lose their influence when it is bulgaria whatsapp list revealed that their product endorsements are motivated by payment. Trust leans towards user-generated content (UGC), which is considered more genuine and credible .
Merging digital and physical : These consumers are looking for the best of both worlds; integrated digital and physical experiences. They use virtual wallets for in-store purchases and seek out virtual reality experiences that give them a sense of immersion in real life. Companies that manage to create bridges between these two dimensions offer differentiated value .
Strategies to reach new digital consumers
Today’s digital consumer is looking for reliable and timely information , the authenticity of which can be confirmed. Groisman of REM Media & Consulting adds that “emotional identification with the product or service is crucial; they want to feel a real connection before buying. In addition, attributes such as flexibility and speed play a decisive role in transforming interest into a concrete purchase.”

In the context where a process becomes tedious, this can easily lead to the search for other alternatives with a click, creating a kind of constant state of alert, where the opportunity to capture attention is essential. Knowing how to take advantage of this dynamic is a key strategy in the game of digital commerce .

Events such as the pandemic , the purchasing power of new generations and economic uncertainty have shaped decision-making. Faced with emotional crises and volatile markets , today's consumers choose cautiously, seeking security and stability .

Practices such as loyalty clubs, subscriptions and constant calls to action are key . In addition, Corporate Social Responsibility (CSR) is gaining relevance in building trust .