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Plus, by being organic and authentic, you build trust with your future customers. 4. Integration of native ads into digital channels Although native ads are not something new on the internet, they are going to be a trend in 2023. People do not accept ads because they are intrusive and can be a waste of time.


In fact, a HootSuite report revealed that 37% of users worldwide use some tool to block ads. Thus, native ads become the best alternative to impact consumers and avoid problems with ad blockers. In additi albania email list on, it has multiple advantages, including an increase in the click-through rate or CTR and the generation of public trust towards the brand. But be careful, this does not mean that you should not apply paid media strategies, but that you should adapt to the context and find non-intrusive ways to reach the user, with quality content that provides value.


5. Augmented reality and Phygital experience The pandemic has increased online shopping and led brands to be more innovative in offline environments. The use of new technologies allows for unforgettable customer experiences. Augmented reality (AR), the metaverse, e-commerce and phygital experience have become key to achieving this. Last year we have seen how large digital platforms are betting on working on solutions that incorporate this type of technology, which means an increase in demand and, therefore, an increase in this type of experience that connects the digital with the physical.