Concerns About its Privacy Policies

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Furthermore, more and more people are turning to ad blockers, especially in their browsers and YouTube pages, to block out what consumers term as ‘annoying’ ads. Google needs to come up with other creative ideas for generating revenue, especially when considering that ad rates have been decreasing over the years. According to one source, Google saw its ad revenue fall 8% in 2020, a move that had not been heard of in Google’s rich 26-year history.


Google offers a ton of services that interact with consumer data, including canadian ceo email lists internet search, cloud storage, email, and advertising, just to mention a few. However, this tech giant has faced a lot of backlash about its privacy policies, particularly those involved in an internet search. Consumers have raised their concerns about Google collecting too much user data while limiting its transparency about how they go about using this data.


Although Google has tried to address these concerns by introducing new privacy features, consumers remain skeptical, meaning the damage has already been done. Concerns about the company’s privacy policies are a major weakness because consumers have been slowly turning to other options which offer different but satisfying data privacy policies. Google needs to address this if they are to entice its audience to keep using its services.