How to Measure the ROI of Your Marketing Campaigns

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Set up the items First, set the items in your house list. If you are not sure what items to include, please refer to the items below. Company name Industry/Business type Name of person in charge/department post Decision maker Email address/phone number Approach History Contents Customer needs Probability of receiving an order If your company needs more information, add it. . Organize your prospect information Next, collect and organize the prospective customer information held within the company. It is important to think about how to organize the prospective customer information so that it can be used effectively.

The following can be used to group and organize mauritius email list 150000 contact leads prospective customers. Geographic Attributes Geographic Customer address (area) Demographic Attributes Demographics Age, gender, occupation, etc. Industry, size, number of employees, etc. Behavioral Attributes Behavioral Frequency of use of products and services Date and time of purchase of the product or service Psychological Attributes Psychographics Values, lifestyle, etc. Corporate philosophy and management policy, etc. . Fill out your house list Now, enter the organized potential customer information into the house list.



Entering customer information into the house list is time-consuming, but double-check to prevent input errors. If you make a mistake when entering a potential customer's information, your company's credibility will decrease if they approach another company. Also, be sure to perform name matching (integrating duplicate information) to avoid duplicating potential customer information. Click here for more information on name matching! The following article provides a detailed explanation of name matching. What is name matching? An easy-to-understand explanation of the implementation procedure and seven recommended tools.