Because you’re optimizing your acquisition strategies around attracting and nurturing the best-fit prospects,

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the customers you close should be happier and stay with your company longer.

Improve your product or service

The feedback you receive from different segments will give you insight into how your offering is helping your customers. This can help you determine how to position your solution to prospects and uncover needs that you can solve for with new products or services in the future.

Using Customer Segmentation to Improve Customer Health
The goal of customer segmentation is to learn which customers list of brazil cell phone numbers both gain the most value from your solution and provide the most value to your company. But to determine which segments provide the most value to you, you need to consider more than just monthly recurring revenue (MRR) or annual contract value (ACV).

For example, if one segment has really high contract values and high maintenance costs, a segment with lower contract values and lower maintenance costs could be better for your company.

To get a holistic understand of customer health, take into consideration feedback surveys, ACV or MRR, cost of acquisition and cost of servicing the account, retention rate, ACV or MRR growth and product usage.

Once you understand the health trends of different segments, you need to act upon those insights.

High ACV is a very attractive metric for your sales team, so if you have a segment that results in large deals and poor customer health post-sale, you need to find a way to de-incentivize selling to that segment.