Online Sales Attribution models in ecommerce: everything you need to know to apply the best one for you

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Do you know which marketing platforms are giving you the best results in terms of conversions and sales ? If your company has an e-commerce, this information is of great value to you, as it will help you know exactly which channels are working best in your digital marketing strategy. Attribution models in e-commerce are the best way to access this data. They are a set of patterns (each with its own peculiarities) that give you the possibility of calculating the contribution that each marketing channel is having in your different Google Ads campaigns or any other type. There is no single attribution model, as each one gives value australia phone number resource or focuses on different points of contact with the consumer. In this article we show you which are the most important ones so that you can start putting attribution marketing into practice in your company and start noticing its benefits.
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Attribution models in ecommerce: everything you need to know



What are the most used attribution models in ecommerce?
As we have mentioned, there is a wide variety of attribution models in ecommerce. However, there are 5 that are most commonly used:




First touch model : This model places more value on the first point of contact a customer has with the brand. If, for example, their first interaction was clicking on an ad in one of your Google Ads campaigns , this action is considered the one that converts the most. It is perfect for stores with few products and very powerful inbound marketing, since using this model you will achieve great success by leading your customers through the sales funnel. If, on the other hand, the customer performs several searches along their journey or there is no established path to follow, this model will not be as useful to you.