Like food, email lists can often go stale. People leave their chinese overseas europe phone number data positions, go to another compan, or just stop using an email. And if you send too many emails to these addresses, you’re going to start hitting the spam folders, regardless of the valuable content you create.
Here is how you can make an old list come back to life.
Neglected and old email list
Well, neglect happens, but you should not let all the effort you put into building your list go to waste. Plus, the benefits of an active emailing list and email marketing should give you more reason to revive your email list and re-engage subscribers.
Imagine getting a 3,800% return on investment for every dollar spent on email marketing.
Again, you’re probably worried about emailing your subscribers after such a long hiatus. Not to worry, you already have an existing email list. Therefore, it makes it easier to re-energize subscribers who already have an affinity with your brand.
Now, let’s consider three ways to re-engage your neglected and old email list.
Identify your inactive subscribers
Before you begin your email list re-engagement campaign, you need to improve your email list management practices. Start with identifying inactive subscribers. These are contacts with valid email addresses that haven’t engaged your emails in 6-12 months.
They could also be subscribers could do not fall within your email list segmentation. So you need to define the segment and then export it to view which emails match with what you’ve defined as “inactive.”
You might need to be prepared to lose a good number of contacts from your list when launching these campaign emails. The average email list’s inactive rate is roughly 60%. So if you had a list of 5000 subscribers, you might end up with only 2000.
While this might be disheartening, it’s better to lose the inactive contacts than spend resources with no ROI. You’ll send fewer campaign emails, but you’ll get better results.
Read more: How to Clean Your Email List? Manual vs. Tools Comparison.