Email deliverability
Email should be an essential part of content marketing in your inbound marketing strategy . But have you ever faced the frustration of a low deliverability rate? If your email deliverability rate is below 90%, it’s time to take action. It’s not just about getting your emails into the inbox, but ensuring that recipients open and engage with them. A deliverability rate below 95% can indicate problems, such as a high bounce rate of 5%.
In this article, we’ll explore some common list of tanzania consumer email causes, from a low sender reputation score to missing confirmation emails, and provide you with practical solutions to improve your deliverability. In doing so, you’ll also improve your Inbound Marketing strategy .
Table of Contents
Practices to increase email deliverability
Reputation Score
Warming up your IP address
Enable SPF, DKIM and DMARC
Don't buy lead lists
Create email lists to increase email deliverability
Maintaining the hygiene of your email lists
Use double opt-in
Be on your contact list
Ask recipients through the Preference Center
Content
Use text
Limit the use of capital letters, bold and italics
Do not use unnecessary symbols or punctuation marks
Don't trigger spam filters with marketing words
Personalize the message using the recipient's personal information
Tools
Email Service Providers (ESP)
Deliverability Testing Tools
Email Authentication Tools
List Management Tools
Analysis tools
Conclusions
Practices to increase email deliverability
To improve deliverability, it’s important to focus on three key areas: Reputation Score , Content , and Tools . This article outlines best practices for maintaining a good sender reputation, creating effective email content, and using the right tools to improve deliverability.
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Reputation Score
Email Sender Reputation Score is a score that ISPs (Internet Service Providers) give to an email domain. It is directly related to the results of your email marketing.
If you're just getting started with email marketing, you'll need to focus on building your email sender reputation from the start. Establishing a positive reputation can take time, but it's important to invest the effort to prevent your domain from being permanently blacklisted due to a negative reputation.
Warming up your IP address
Warming an IP address helps establish your reputation with email service providers (ESPs) and improve email deliverability.
A new IP address with no sending history may be considered suspicious by ESPs, which may result in messages being marked as spam or rejected.
Warm up your IP address to improve email deliverability
Warming up an IP address involves gradually increasing the volume of emails sent from it over time, allowing ESPs to monitor and establish its sending reputation. Doing this helps improve email deliverability by reducing the risk of it being flagged as spam or bounced.
Enable SPF, DKIM and DMARC
Enabling SPF, DKIM, and DMARC provides authentication for emails sent from your domain.
SPF (Sender Policy Framework) is an email authentication method that allows you to specify which servers are authorized to send emails on behalf of your domain. This helps prevent identity theft and protects recipients from phishing and spam.
DKIM (DomainKeys Identified Mail) is another email authentication method that uses a digital signature to verify that an email has not been modified in transit and is from the domain it claims to have been sent from.
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a protocol that is based on SPF and DKIM. Its purpose is to give domain owners control over how emails sent from their domains are treated by the recipients' mail servers.
By using these authentication methods, you can prove to email service providers (ESPs) that your messages are legitimate. This action reduces the risk of them being marked as spam or rejected. This helps improve email deliverability and increases the chances of your messages reaching the inbox of the intended recipients.
Don't buy lead lists
Purchasing lead lists can hurt email deliverability. Contacts on these lists may not have given their permission to receive your emails, which can lead to your messages being considered spam. This results in high bounce rates, spam flags, and unsubscribes, thus damaging your sender reputation.
