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Intrusive marketing, what are its types and non-invasive techniques?
What is intrusive marketing?
Intrusive marketing, also known as push or traditional marketing, is a type of marketing that is based on spreading the brand's advertising message through different channels, seeking to impact the consumer to generate awareness and make the brand known among customers.
The goal of intrusive marketing is to reach the widest possible audience in order to make more sales. The focus is on creating more impact rather than differentiating the message.
Types of intrusive marketing
Within intrusive marketing we can find both offline and online channels, but all of them are characterized by sending a more or less generic message to the largest possible bahamas phone number resource audience. Among the most common types of intrusive marketing we find the following:
Advertising banners on websites (pop-ups, interstitials and other formats).
Television advertisements or “spots”
Print ads in newspapers
Non-personalized email marketing
Press releases
Infomercials
Telemarketing
Fairs and events
Telephone marketing
Leafleting
What is non-intrusive marketing?
In contrast to the above, non-intrusive or non-invasive marketing is that which, instead of directly targeting users, implements a series of strategies so that they are the ones who find the brand. One of the clearest examples is inbound marketing , which is a type of attraction marketing that seeks to make it the consumer who discovers the brand's content and channels.
