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Pinterest Analytics: How to measure your strategy on the platform
What is Pinterest Analytics?
Pinterest Analytics is the tool that the social network itself makes available to users so that they can know the statistics and evolution of their profile, boards, pins and social ads on the platform.
Thanks to the information provided by this tool, content creators can learn about the characteristics of their target audience and market trends. In addition, this resource will also be of great help when setting objectives and designing your content strategy on the social network.
Because Pinterest Analytics will help you learn more about your audience and their needs, you will be able to better target your campaigns and publications and thus increase your sales .
Pinterest Analytics
How you can use it to measure your strategy
First of all, to be able to access Pinterest Analytics you must have a business account on the platform. Then, depending on the device you use, you will access it in one way or another. If you access the social network through a computer, you will find this tool in the upper left area of the screen, under the “Analytics” button. If, on the other hand, you access it from a mobile phone, you must go to your profile and click on the three-bar icon located in the upper right corner.
Once you're logged in, you'll have the option to view bahrain phone number resource 5 types of analytics: overview, your audience, your conversions, videos, and trends.
Below we explain each of them in more depth.
Overview Analytics – Here you can analyse the performance of your boards and pins in general. The tool gives you the option to select the dates you want to know the data for and whether you want to see the performance of all your posts, only social ads or only organic ones.
In addition, you can also choose whether you want to see your videos, pins or ideas. All the information will appear in graphical format and in this section you will be shown metrics such as the number of saves, impressions, engagement , clicks and reach. Finally, you will be able to see the boards that are having the most success of all those you have published, as well as the pins with the best results.
