However, there are many different methods and strategies for marketing. TV ads, direct mail, e-mail newsletters, websites and blogs, social media, etc. Which one is best suited to attract customers to your products or services?
When considering the best marketing approach for your business, it is crucial to understand whether that approach is "pull" or "push."
In particular, the pull-type marketing approach is essential in today's world where the Internet and social media are rapidly developing. What is pull-type marketing? Why is it essential? In this article, we will introduce the basics of pull-type marketing, as well as the reasons why you should adopt it and specific measures.
What is pull and push marketing?
There are various approaches that companies can take when marketing their products or services, but the general idea is to broadly categorize these approaches into two types: "push" and "pull."
Young marketers may feel that the pull model is a given, but it has only been around for the last 10 years or so, so it is a relatively new way of thinking, and there are many marketers out there who have experience with the pull model.
In order to promote internal communication and a shift in thinking, it is extremely difficult to persuade employees or find a way to improve direction without understanding both aspects.
Therefore, from here on, we will explain the characteristics and differences of both types of marketing, push and pull marketing.
What is push marketing?
Push marketing refers to an approach in which a company actively communicates the appeal of its products or services to potential customers. It is called "push marketing" because it is a one-way marketing that "pushes" information.
The goal of push marketing is to provide list of taiwan consumer email prospects with the information they need to make a purchase, without them having to search for information about the product or service they need. As a result, the goal is to minimize the time and stress it takes for prospects to make a purchase. Common examples of push marketing include advertising campaigns on TV, social media, email, and direct mail.
Some examples of successful push marketing include:
Increased overall sales by offering discount campaigns on MA tools to customers who purchased the company's customer management tool service.
Acquired new customers by sending limited-time campaign advertisements via email to companies in the industry targeted by the company's products
A new perfume manufacturer promised incentives to the purchasing departments of department stores that sold its products, and gained new retailers.
As I will explain later, the original purpose is for the company to provide information so that potential customers do not have to search for it themselves. However, the means and the purpose are reversed, and it is very common for the company to force information on potential customers, which generally ends up being unpopular with potential customers.
What is Pull Marketing?
Pull marketing is an approach that aims to "attract" potential customers' desires toward your products and services, as opposed to push marketing, which "imposes" information. While push marketing places emphasis on the functions and features of your products and services, such as their strengths and appeal, pull marketing places emphasis on the path to purchase, such as how to lead potential customers to your products and services.
The goal of pull marketing is to arouse a desire for a product or service, encourage people to voluntarily gather information, and draw them in to the information the company is aiming for. For this reason, pull marketing requires not only the use of many media channels that can serve as a guide for potential customers, such as websites and social media, but also the strengthening of the brand power of the company and product itself.
Examples of successful pull marketing include:
Increased the number of new inquiries by posting service reviews from existing customers
Over the years, the brand name has become the first name that comes to mind for certain services, and we now receive inquiries from potential customers without advertising.
Nurturing potential customers with a blog post about how to choose the right customer relationship management tool resulted in an increase in inquiries about our services.
The difference between pull and push marketing
Here we summarize the characteristics and differences between push and pull marketing.
