Performance monitoring and improvement

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On the other hand, if the budget is too high, there is a possibility of an increase in wasted clicks, and cost performance may worsen. By setting an appropriate budget, you can reach your target users efficiently and achieve an effective tCPA.


Even after you set your tCPA and start running your ads, it's essential to regularly monitor your performance.
As your campaign performance fluctuates, make sure your tCPA is working properly and make adjustments if necessary.

For example, if your click-through rate or conversion thailand telegram database rate is declining, you should review your targeting and improve the content of your ads.
It is also important to fine-tune your tCPA depending on how well your goals are being met. By monitoring and improving appropriately, you can maximize your advertising results and continually improve your return on investment.

Important points to note when setting target conversion cost (tCPA)
When setting target cost per acquisition (tCPA) and running ads, it is important to understand a few points to maximize your results.
tCPA comes with risks such as higher click costs, limited ad delivery, and time-consuming analysis results.

By understanding these points and making preparations in advance, you will be able to operate tCPA smoothly.

Cost per click can be high
With tCPA, Google Ads automatically adjusts your cost per click (CPC) based on your target cost per conversion.

In some cases, the cost per click can be high.

When Google's optimization engine determines that you can get a high CVR
When initially learning data
This is likely to occur.

If the cost per click becomes too high, advertising costs may exceed profits, so it is important to set appropriate goals.

Delivery volume may decrease
When you set a tCPA, Google Ads may adjust the amount of ads you deliver to reach your target cost per conversion.