Inbound Marketing How to use HubSpot's Target Accounts option to grow with your business

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aklima@
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Inbound Marketing How to use HubSpot's Target Accounts option to grow with your business

Post by aklima@ »

If you do account-based inbound marketing , there's one HubSpot feature you can't miss: Target Accounts. With it, your marketing and sales teams will have a place to track accounts that are interesting to the company and can quickly filter them to identify the next steps. Here's how it works.

Are you thinking about hiring Hubspot for your company and have questions? Click here and book a free consultation with us . We will help you define whether this tool fits your objectives and how it can benefit you.
How to use HubSpot's Target Accounts option to grow with your company



Key Features of Hubspot Target Accounts


Target Accounts Home Page
This is where your marketing and sales teams can track all of your account-based marketing . Here you can see the overall progress of your strategy and track your target accounts.

You can track general metrics such as current target accounts, accounts with open deals and their value, or accounts that are missing key roles. You can also filter information benin phone number resource to identify accounts that require your attention.



Target-Accounts-Hubspot



Account Summary
In addition to seeing aggregated information about your target accounts, you can also access a summary of each company in your HubSpot CRM . This allows you to see where each account is in the customer journey.

You'll be able to see records of a company's recent activity (e.g. emails, meetings, or calls), associated contacts, decision makers, deals, and more. All of this will help you better track each opportunity.

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Prospects
The Leads tool shows companies that have visited your site but have not yet converted by filling out a form, and the number of pages they have viewed. This can help you spot potential leads that you might have otherwise missed.
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