Email Marketing Strategies and Content Personalization

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Imagine visiting a website and seeing products, content, messages that exactly match your needs and interests. While browsing, the content that is offered to you helps you choose which product is right for you, saving you time and energy; the discount that they offer you for subscribing to the newsletter is also dedicated exclusively to the category of your interest... how can you resist??? Since it is not an impulse purchase, this first visit will be followed by subsequent visits and the more you visit the site, the more it seems to know you. In fact, it does not limit itself to suggesting the product you were looking at the previous time but also related products that are actually interesting. You will also note with great pleasure that the emails you receive are actually all pertinent and focused on the product that interests you, a real help in guiding you in choosing the best product; finally, not the usual generic newsletters ! Now I have a couple of (rhetorical) questions for you about the experience just described:

Compared to the totally depersonalized experiences we live on a daily basis, wouldn't this be a better experience?
Having an experience like this, would list of australia consumer email you still visit other sites with a generalist approach even if they deal with the same products?






This site, even without having spoken directly and in person with you, has managed to establish a significant relationship and has therefore significantly increased the probability that you, after having purchased for the first time, will continue to visit it. All this is actually very similar to what happens to us with our favorite physical stores, those where we are happy to return to browse by taking advice from an expert clerk. If you are skeptical and want to find out how Marketing Personalization positively influences conversion rates and Customer Lifetime Value, we recommend reading this article: Marketing Personalization, an essential element of your strategy .... if you are still not convinced, try to think about how giants like Amazon or Netflix personalize the proposal for each of their individual customers.

But is all this really possible?
Thanks to advanced Marketing Personalization platforms , not only do we have the ability to recognize users – understanding, for example, whether they are new anonymous users to convince to make a first purchase or our VIP customers to pamper – but we can always show them in real time the products, contents or messages that may interest them most .