Digital Marketing Strategic Planning

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Important Points for Digital Marketing Planning
We have prepared a list of Digital Marketing Strategic Planning so that you can organize yourself before putting your Digital Marketing project into action. Pay attention to all the points and reap excellent results when applying them to your business!

Target Audience Definition
Know who your target audience is, their defining characteristics, what they want and how far they need to go. Creating an empathy map is a technique that helps you determine your target audience.

Customer Purchase Journey
Define the steps your customer needs to go through to bank data purchase your product or service. When you complete the design of this path, you will have the consumer's journey in your hands and it will be easier to plan your campaigns and actions.

Channels That Will Be Used for Your Marketing Promotion
Choose which channels you will use as a form of marketing promotion. For example: Google Adwords , SEO optimization, Facebook ADS , Instagram, LinkedIn, Twitter, among others. In addition, which of them you will make media purchases on – Facebook Ads, YouTube Ads, Google Display Network / Google Search Network or others of your preference that suit the persona.

Study your Competition
Do some research to get a better understanding. What do you know about your competition? The tip is to gather data about your competitors. Fábio recommends two tools to help with this benchmarking process: SimilarWeb and SEM Rush. Using these tools, you will be able to analyze audience, SEO, and sponsored link data about the other companies you will be monitoring and following.

Practical Tests
Run tests before launching your campaigns. Testing your channels and actions is part of digital marketing planning to avoid mistakes.

Data Monitoring
Monitor your data with the help of tools such as Google Analytics and Google Tag Manager. It is important to do this monitoring to map user interactions.

Investment of Hours
Know how many hours you can dedicate to the project and how much time your team or marketing agency will need to invest . In planning, costs go beyond investment in media and actions. Your team also generates operational costs and you must estimate the time needed for each project to avoid losses.