YouTube Shorts arrives in Brazil to compete with TikTok

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Learn more about YouTube's new feature that lets you create short videos
Short videos are already a craze on social media and now YouTube has decided to join the fight and compete with TikTok, Kawaii and Instagram Reels.

We're talking about YouTube Shorts, the platform's newest feature that is slowly winning over the public.

Come and learn a little more about this new feature and how you can use it in your strategies.

What is YouTube Shorts?
Launched by Google in Beta version at the end of 2020, Shorts is a YouTube feature that allows you to create videos of up to 60 seconds and in vertical format.

There, you can add filters, messages, edits, music and audio chinese america data from other videos that already exist on the platform. Very similar to TikTok and Reels , right?

During the test version, some Brazilians were able to access some foreign videos outside of the app and had their first contact with the new format. But, since the 7th, YouTube Shorts has been available for users in Brazil to create their own videos.

The hope is that content producers on Shorts will encourage users to watch longer YouTube videos.

Advantages and differences
According to the creators of Shorts, the tool was created to make life easier for those who are unable to produce very elaborate videos for YouTube, for example.

Furthermore, the big difference between Shorts and other short video platforms is its collection. Users will have access to thousands of audio and music tracks to use in their videos, as the tool is connected to YouTube and Music.

In other words, thanks to the agreements made by Google with producers and record labels, users will be able to use all the music on the platform without worrying about copyright.

Where to watch Shorts videos?
Shorts have their own section on the home page of the YouTube app for Android or iOS.

Because they are short videos, the idea is for the user to scroll up the screen to watch several videos at once. In other words, after opening a Short, the others start to appear in sequence. A very different experience from what we are used to when we talk about YouTube.

Finally, you saw that Shorts is Google's answer to other short video platforms like TikTok and Reels.

With it, you can create short videos on YouTube so that your audience has another option to consume your content. In addition, it is an excellent way for users to get to know and promote your channel in a more practical, quick and accessible way.