Decide on the format of the content to publish

[JoynobAkter]

Talking about content marketing today does not only mean thinking about blog texts, but also podcasts, videos, infographics and more. The important thing is that the content created tells a story.

Seth Godin always states:

"Marketing is the act of telling a story to people who want to hear it. And making that features of our advertising database story so vivid and true that the people who hear it want to tell other people."

— Seth Godin

Do you know what are the 4 qualities that every content must possess to be successful?

Emotion
Push for a change in the reader
State of alert and constant attention of the reader
Virality and ability to be shared by the reader
Podcast as a Content Marketing Tool

How to Use Podcasts as a Content Marketing Tool
Podcasts are very popular today because they are quick to absorb and require less effort from the user than blog posts. They are also listened to passively and overcome the barriers to entry for even the most engaged audiences.


The important thing to create effective podcasts is:

Speak to a specific niche or cover a specific topic
Select the tools and instruments to create the podcast well
Select interview guests or important authors to involve
Know how to edit the podcast
Upload it online and promote it