Without a doubt, social media represents one of the most used advertising channels to promote and sell.
Its effectiveness is not in question, but we would like to comment on the advantages and disadvantages of using social networks for organic positioning on Google.
In this blog we provide you with some additional criteria that you should take into account when designing your social media campaigns to direct them towards your website.
How Social Media Affects Your Company's Google Ranking
Why do social networks improve and boost SEO positioning?
Social networks can improve the positioning list of south sudan consumer email of a website on the Internet, due to factors such as:
They are an excellent channel to generate traffic and a large number of visits to your website.
A good presence on Social Networks strengthens the authority of the domain and the website, due to the number of followers and the external links that redirect to your pages (backlinks).
Social media quickly makes new content you develop known and goes viral, making it rank faster on Google.
They improve your brand awareness and notoriety, which increases Google searches for your company's products and services.
The reach of your website content is greater, reaching more people through the “share” option on Social Networks.
Company profiles on social networks can also be positioned on Google, increasing the chances of appearing at the top of search results.
Digital Marketing Strategies
Find the best online marketing practices to apply to your company.
Click here
Digital Marketing Strategies
Find the best online marketing practices to apply to your company.
Click here
Digital Marketing Strategies
Find the best online marketing practices to apply to your company.
Click here
How do social networks affect your company's Google ranking?
Not all traffic and visits to your website from social media improve your ranking.
The way Google ranks your website depends largely on the interaction and behavior of visitors on your site.
Beyond the amount of traffic and visits (very important factors), Google analyzes the quality of the same using different parameters.
You can see the impact of these indicators if your website is indexed in Google Analytics and now we are going to explain some of them to you.
How does Google Analytics evaluate the attractiveness and quality of your website?
Google defines the quality of traffic and visits through “ events ,” which are nothing more than the actions that visitors performed on your website.
Few interactions or events indicate that your website is not providing the experience that the customer expected, so Google will prioritize other pages in search results.
The most important events from our point of view, to evaluate the traffic and visits coming from social networks are:
