Why keeping your database up to date saves your email marketing strategy

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Mitu3120
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Joined: Wed Dec 04, 2024 5:20 am

Why keeping your database up to date saves your email marketing strategy

Post by Mitu3120 »

We've already mentioned the importance of compiling your own databases, but why should you keep them up to date? Do you want your email marketing campaigns to yield better results? Then you should work on it. If your contact list or database is not up to date, you will surely encounter deliverability problems , which will mean not only that you will not get the expected conversions, but you also run the risk of your email being marked as spam .

How do you manage a subscriber list to optimize email deliverability?
The first piece of advice we are going to give you is to create your own database from scratch. Forget about buying lists with thousands of subscribers. It is better to start from scratch and gradually add users to that list, than to buy or search for email addresses on the Internet to send your emails.

It is much more effective to singapore consumer email list send 100 emails to people who have voluntarily provided you with their email address than to thousands who may not even know you exist.

To create a good mailing list , you will have to get customers and people interested in your product to give you their email address. To do this, you will have to implement a series of strategies depending on the channel you want to use. Here we are going to give you a series of ideas that are 100% effective and practical:

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Website: The contact form where you resolve queries and where clients contact you must be visible and easily located. You must also inform all those who contact you through this form that they will receive information via email and that they are therefore giving you permission to receive it.
Blog: You probably have a website and you write a blog on it. Make sure that when your readers access it, a popup appears asking for their email address to receive your newsletters. We believe that in order for the user to give you their address, you have to give them something in return: an ebook, a 10% discount, a report.
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