Make the subject line interesting, intriguing, and relevant. As mentioned above, you shouldn’t oversell your content. But you should still make your subject line enticing. Check out our list of best email subject lines for inspiration.
9. Make sure the sender name matches your brand
When your email shows up in a customer’s inbox, you want to make sure they know it’s from you. You wouldn’t ring someone’s doorbell with a mask on, right? (Unless it’s Halloween of course).
When setting the sender name (the name that appears as the sender in the inbox), make it as close to your business name as possible.
For example, set up a sender name like “Samantha @ Brevo.” That way, recipients Mom Phone Number Data know that it’s coming from Brevo, but with the personal touch that comes with adding your name. You can also go with the classic “[Company] Team”.
email inbox preview
Further reading: Why you shouldn’t use noreply email address
10. Use your business website domain in your email address
Make your marketing emails professional so people know you send legitimate emails. This avoids any suspicion and your contacts will take you more seriously than having your business name on a Yahoo or Gmail domain.
11. Make it easy to unsubscribe
You might not think it, but the unsubscribe link is your friend. It’ll help you maintain an engaged email list which leads to better email deliverability.
We’ve said it before, and we’ll say it again: you do NOT want to keep contacts in your list if they aren’t interested in your content. This will only hurt your engagement.
Make it easy for them to unsubscribe if they’ve lost interest. Otherwise, they might get frustrated and file spam complaints.
Email deliverability best practices - Brevo unsubscribe link
Don’t hide the link. Also, one simple click is all it should take. Don’t ask people to sign in or jump through hoops. That’s just annoying.
All the better if your email is configured to include a list-unsubscribe header. This’ll show the unsubscribe link at the top of your email as well. It’s automatically set up on all Brevo campaigns.
An email that has an unsubscribe button in the header link.
Email using a list-unsubscribe header
12. Authenticate your email domain address
ISPs look for certain criteria to make sure you aren’t sending spam or phishing emails. One way to help them recognize a legitimate account is to pass certain DNS-based email authentication tests. Passing these tests is great for improving the email deliverability rate. There are three kinds of domain authentication checks:
DKIM (Domain Keys Identified Mail)
DKIM verifies that the sender of an email message is who they claim to be by allowing you to claim a domain name. This decreases the risk of spoofing, or someone faking your identity, which would definitely hurt your reputation.
