It used to be difficult for a single team to create email templates for every department in the company. With every specific purpose or departmental need, our pain consumer email list team would end up getting results from scratch. But if the marketing department needed a last-minute email, there wouldn’t be enough time to create a quality one for them. As you can imagine, we wasted time trying to keep our designs consistent without a standardized system, and we found ourselves frustrated and confused all too often. These design inconsistencies were multiplying across offices in other countries, with emails sent in nine different languages.
Having a full-time marketing design team dedicated to designing email templates, we realized that we also needed to have an up-to-date system. Otherwise, our experience with frustrations, lack of punctuality, tainted brand image, and having to go back to previous emails to maintain stylistic consistency would not only continue, but expand.
From these issues, we wanted to create a modular design system that would help solve our problems of inconsistencies and lack of timeliness. We took an inventory of all the emails that went out last year from our Benchmark teams, including those in our international offices, organizing them by language, to see what needs each office had and what type of emails each region was sending. Some regions were more focused on education, while others were more focused on events and partners.
