five essential SEO strategies that you can focus on to give your site a boost. Let’s get started!
Contents hide
1 Content is King for WordPress SEO
2 Correct use of keywords
3 Social Media Presence
4 Mobile optimization
5 Local SEO
6 Summing up
6.1 Related publications:
Content is King for WordPress SEO
Make no mistake – content is king. Content market leaders receive 7.8 times more website traffic than non-leaders. No matter what you’re promoting, readers are looking for useful information when they come to your site. If they don’t find it on your site, the resulting bounce rate can negatively impact your search engine rankings (here are some helpful tips to reduce your bounce rate). On the contrary, when you post relevant and useful content, it sets you apart as a trusted source of information. This way, visitors will hopefully return to your site and spend more time engaging with your content (note: search engines consider repeat visitors a plus). Some tips to keep in mind when creating quality content:
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Any visual representation such as photographs , videos, infographics will resonate with readers.
Choose your niche and write authoritative content for that niche.
Search engines also look at the comments, reviews, and feedback you receive, so be interactive with your readers.
To determine the type of content you should create, listen to your audience, understand their requirements, and develop content based on them. Use social media to track your audience’s trends and preferences. Study your audience’s social media activities and interests to get an idea of what type of content they prefer.
Review existing content regularly and update old content with new links, fresh information and statistics.
Links to other content on your site. Link to lower ranking pages to make them more visible.
Accept help from invited bloggers and volunteers.
Correct use of keywords
When creating content for your site, it is important to keep in mind the use of keywords . Keywords are what users type into a search engine. So before publishing, it is worth spending extra time researching keywords and choosing a few that are relevant to the content you are creating as well as your audience. These words will help both your readers and search engines understand what your content is about. Your content will rank on the search engine results page based on its relevance to the keywords used by the reader.
In search, the quality of keywords and their distribution in your content is important. There are two types of keywords to keep in mind – short-tail keywords and long-tail keywords . Long-tail keywords are more descriptive (e.g. “easy WordPress SEO tips for beginners”) and it is important to match them with short-tail keywords (which could be simply “WordPress SEO”). Optimizing for long-tail keywords can lead to higher conversion rates since these words are more likely to be used by people who are intent on making a purchase. There are many keyword research tools that can help you find the best keywords – Google Trends, SEMrush , Moz , KWFinder , and more.
You can also use analytics extensively to see where your audience is directing their search queries and what sites they are browsing, and place content there to draw attention to your site. Another way is to check the competition to determine the most relevant keywords . Search social media or use a tool like ahrefs and follow their strategies to find out what works for them. Once you have identified the best keywords, include them in the page or post title tag, page URL, image file names, alt texts, and meta descriptions , as well as in the content.
Social Media Presence
Next on our list of 5 essential WordPress SEO strategies is a presence on social media platforms. Today, it is hard to ignore the vast reach of social media. More likes and followers on social media can boost your Google rankings , as well as give you access to a larger group of new readers or customers.
