Do we really want to put ourselves in a position to place our brand in the digitalization of PMI ? Well, we need a few ingredients for a perfect result.
First of all, we need to recover flexibility and competitiveness. It is well known that our country has always been slower and more cautious in the face of technological innovations. This has always been the case.
We all remember the times when smartphones were in the pockets new zealand whatsapp number data 5 million of almost 50% of the inhabitants in America while to us they seemed something extremely distant and science fiction. In this, our ICT players and the most authoritative web marketing operators in our country have made giant steps.
Today, however, in view of large-scale digitalization , they are called to team up with institutions in order to promote a comprehensive digital transformation. All of this, moreover, in a short time.
In order to maximize the benefits and reduce the costs of the ongoing digital transformation, a useful contribution has been given by the leaders of our country themselves, who have created incentive measures, in the form of vouchers for the digitalization of micro, small and medium-sized enterprises .
With these measures, the adoption of digitalization interventions of business processes and technological modernization are certainly much easier. There are no more excuses!
Digitization of SMEs: Tools and Opportunities
The digitalization of an SME also passes through web marketing , a driving force for diffusion and channeling for every company, but nevertheless, in order to be able to make the most of this trend that promises to generate real success, it is necessary to intervene actively on the ground on which the digital transformation must take root.
A digitalisation process in fact passes through these key tools/steps:
Improving business efficiency;
Adequate training of staff in the ITC field;
Modernization and flexibility of work organization;
Creating a good network marketing plan;
Increase productivity through e-commerce;
Improving your web presence.
It is clear that we are very far from the times when an online presence with just a website was sufficient , which was, more often than not, a poorly curated showcase of products and services, even if today, according to data from a recent DOXA survey, 4 out of 10 SMEs still do not have a company website .
The wind has changed and will change even more in the years to come, either you follow it or "you die".
Digitalization should therefore be seen as a great opportunity to be seized immediately , not only for your current business, but also in a much broader way as an important driver for internationalization.
