Next article:
Cost of online marketing training
01.06.2020 920 0
Hello! Today we will tell you what a marketing director does, and is it possible to master this profitable and responsible profession in a convenient online format?
Marketing Director Responsibilities
A marketing director or head of the marketing department (the English equivalent of CMO, Chief Marketing Officer) is a manager who is responsible for developing a strategy for promoting goods and services across all marketing channels. Most often, such specialists work in large companies, where marketing is a separate department or division. In small companies with up to 50 people, these tasks are taken on by the CEO, head of the sales department, or marketer.
The list of job responsibilities of a marketing director is quite extensive; a specialist in this position must understand key areas of marketing, plan competently and think strategically. It is believed that earlier (5-7 years ago), marketing directors mainly worked with communication channels, often distributing tasks between marketing contractor agencies and monitoring their work. Now we can see the active “digitalization” of the marketing director profession, the growth of tasks related to analytics, and the merging of marketing and sales.
If we summarize the descriptions of several vacancies namibia phone number library on job search sites, we can outline the following area of responsibility of the marketing director. His main responsibilities include:
research and analytics;
marketing strategy;
brand strategy;
marketing communications;
online promotion channels;
performance marketing;
customer loyalty;
business analytics and unit economics;
financial planning and budgeting;
department management and team building;
How much does a marketing director earn?
The salary range varies greatly depending on the level of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that B2B projects have lower salaries on average than B2C, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with 5 years of experience, salary discussions start at 150,000 rubles in Moscow. In general, the salary range varies from 150 to 300 thousand rubles in the capital.
Where to study to become a marketing director?
Marketing “burst” into the curricula of Russian universities with the advent of the market economy and has become quite firmly established there. Now marketers are trained by the best educational institutions of the country: Moscow State University, the Higher School of Economics, St. Petersburg State University, Plekhanov University, the Financial Academy and a hundred smaller universities. Programs in Russian universities are based on classical marketing, only recently, no more than 3 years ago, subjects related to online marketing began to penetrate into the established curricula.
Many future marketing directors prefer foreign universities in Europe, Asia and the USA, choosing to complete master's programs there and receive an MBA in specialized educational institutions.
When choosing a program, you need to have an idea of the future specialization and understand your prospects in a specific direction, because marketing in telecom projects is very different from promoting banking products. A diploma in the profile multiplied by practice will give the graduate the opportunity to grow professionally faster and apply for higher positions in the chosen segment.
For those who have already built a career in marketing and are planning to move to a management position, but do not want to go through long-term and expensive programs, there is an alternative. You can pump up the skills of a marketing director and exchange experience with the best representatives of the profession in online programs.
When choosing online training, a future marketing director should pay close attention to the reputation of the online university, the presence of state accreditation, the training program and the personalities of the course speakers.
Related blog posts:
