Next article:
Who is an email marketer: education, duties, career and income
08.05.2020 756 0
SEO optimizers are responsible for the site's position in search results and know how to bring a website to the top. Let's discuss how to become an SEO specialist from scratch and what their responsibilities include.
What does an SEO specialist do?
A competent SEO specialist, or search engine optimization specialist , knows how to “make friends” between a website and search engine requirements, and also how to make the website user-friendly and understandable in order to improve behavioral ranking factors. In essence, this profession is related to both IT technologies and website development, as well as several aspects of Internet marketing: content marketing, UX/UI optimization, and web analytics.
When hiring SEO managers, practical experience and results are highly valued. At the interview, they will ask not only where you worked, but also what indicators you have achieved. This is definitely not a specialty that likes theorists. According to statistics from job search sites, the demand for optimizers' services is constantly growing, and the cost of their services continues to remain high.
A search engine optimization specialist, like no one else, must follow trends and news: search engines update ranking algorithms several dozen times a year. And old techniques after the update may no longer work, or even harm the project.
This feature is well illustrated by the following example: the first SEO optimizers in the late 90s and early 2000s actively used such search engine promotion methods as buying links and re-optimizing texts on the site with keywords. So, the first positions were occupied by sites that did not satisfy user requests, and search engines had to urgently change ranking algorithms in order not to lose the audience. Now SEO specialists who use old semi-legal methods of work are called black SEO optimizers.
What are the responsibilities of an SEO specialist?
The main goal of the SEO optimizer is to increase the site's position for a certain range of queries in the popular search engines Yandex and Google. To do this, they work according to the principles of white (approved by search engines) SEO:
They carry out preparatory work: analyze the traffic and positions of competitors (often using special services, for example, SimilarWeb and Serpstat);
They collect a semantic core, a list of keywords and commercial and informational queries for which they want to be shown to the audience;
They conduct a site audit: they look for errors in the code, broken links, incorrect page display and incorrect meta tags, test the site loading speed and much more. Special services, such as QuickSprout, also come to the rescue here.
Develop a comprehensive strategy for promoting a web resource;
Create an editorial and content plan;
Optimize content on a website or in an online store;
Improve site navigation;
Increase the site's position using internal and external links;
Prepare traffic reports in web analytics services and regularly monitor the site's positions for specific queries;
Communicate with the promotion team and clients;
Constantly learn and follow the news of the SEO world on panama phone number library specialized resources;
Thus, the ideal SEO specialist is an employee with expertise in Internet marketing and web development. In practice, an SEO optimizer on staff rarely needs to do everything manually, usually teamwork is built. Up to 80% of the mechanical work is delegated to programmers, layout designers, and copywriters, the SEO specialist gets the strategy and control of external and internal contractors.
Where to study as a future SEO specialist
Today in Russia there are no ready-made educational programs for training SEO optimizers either in universities or colleges. Therefore, it is logical that when hiring, recruiters look first of all at relevant experience, and not at the “crust”. However, higher education in information technology will be a strong help in building a career as an SEO optimizer.
You can get basic knowledge of SEO in short courses online or with the help of free materials: books, thematic blogs and YouTube channels. Usually, search for information on SEO optimization occurs in several channels:
viewing free video courses from Russian and foreign authors;
reading books on internet marketing and SEO optimization in particular;
attending free webinars and conferences on internet marketing;
internship at an agency and completing tasks under the supervision of an experienced SEO optimizer;
No time to search for information on your own? In this case, we recommend paying attention to the retraining programs for specialists from large online schools. Typically, such programs are long-term training lasting from 3 months to a year, interaction with the best representatives of the profession and exchange of experience with colleagues in closed chats in messengers or on the training platform. Upon completion of the training, you will add an educational project to your portfolio and receive a diploma of professional retraining in the profession of “SEO optimizer”.
Do not forget that search engine optimization is an extremely dynamic area. The rules are constantly changing, sometimes dramatically. Therefore, the main secret of a successful career as an SEO optimi
