This aesthetic should match your company's image. Think about colors, textures, typography, scenes. Photography and animation offer many opportunities and countless resources. That is, if you want to use only photos, for example, try to make them refer to the same feelings you want your company to be associated with . If your company wants to emit peace, publish content that reflects tranquility, serenity, calm.
So it's not just about how it looks, but where it takes people. In a graphic sense, the artwork ends with the viewer. Make sure they match your company's identity.
Followers
We have said that networks like Instagram and Facebook work facebook phone number list to generate leads and create a community . To do this, you have to gain followers. Yes, gain. Refrain from buying followers or generating fake followers. It does not work, it is not a smart move. Organic growth will be your best source. How to achieve this? Interact.
Post engaging, funny/ relatable /interesting, inspiring content. Why is this so important?
Eye-catching enough to grab attention in a split second and make people stop scrolling.
Fun/relatable/interesting is where the value of what you are offering lies. That's why you need to know who you want to appeal to. If you do, you'll encourage people to save your content or comment on it.
Inspiring to generate interaction. Invite people to share, leave a comment, use your hashtag.
If your content is good, the same people will spread it little by little. But you should also take on the task of responding to comments and messages.
Look for other accounts to follow. Influencers you want to collaborate with, partner companies, companies in your industry, people whose opinions align with your company's values. And, in the same way, participate in their conversations and dynamics.
Conversion
Yes, yes, yes, lead generation can't stop there. Instagram offers several tools for business profiles. Take advantage of them.
Some ideas: implement promotions, discounts, coupons, link to your website, do launches. Again, having this conversation with your creative team will be necessary.
As we mentioned at the beginning, Instagram can serve several purposes, the point is to organize them by priority. This way you will know what steps to take and where to set your parameters.
Don't forget that interaction with other users is very important on this platform to generate engagement . So win over your real followers and nurture them with content that appeals to their interests and vision on a constant basis.
You'll see that leads will start coming in left and right. And we'll be there to help you take your strategy to the next stage. Leadsales is our multi-agent CRM that helps you with your sales. Contact us, we'll be happy to help you.How to increase your sales without money? Inbound Marketing
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