Expert in Google Ads and Web Analytics
August 8, 2023
Google Analytics 4 –also known as GA4 or “ Google Analytics for Apps and Web ”– is the latest version (2019) of the data analysis platform offered by Google. It is an evolution of the previous version of Google Analytics known as Universal Analytics. The analysis and the ability to configure Google Analytics 4 appropriately will be a key tool to improve the marketing strategy of any tourism business.
Unlike Universal Analytics , which was primarily focused on websites, Google Analytics 4 is designed to provide more comprehensive, unified tracking of user interactions haiti email list across both mobile apps and websites. This is especially helpful in a world where users interact with businesses across multiple channels and devices .
Table of Contents [ Hide ]
1 Reasons to Set Up Google Analytics 4
1.1 1. Measurement model
1.2 2. Web and app integration
1.3 3. Automated monitoring
1.4 4. Custom Reporting User Interface
1.5 5. Audience triggers
2 How to get started with GA4?
Reasons to Set Up Google Analytics 4
Below we list some of the many benefits, compared to Universal Analytics to enhance the Business Intelligence and Web Analytics part :
1. Measurement model
We can safely say that Universal Analytics is very strict in some ways. For example, the various types of visits such as page views, social networks , and transactions, among others; and the events always follow the same structure: “event category”, “event action” and “event label”. This shows that the measurement model of Universal Analytics was based on page views and sessions.
GA4, on the other hand, has a flexible data model, as it is based on events and parameters. It also tracks each interaction with an event, and the definition of the details is up to you.
2. Web and app integration
You have the option to set up a GA4 property in order to measure your websites and apps or even combine both. This is really beneficial and impossible to do with Universal Analytics.
