If your audience can position themselves as the main guatemala mobile phone numbers database character in your story, they will be much more likely to empathize and connect with the story you are telling. If you want your customers to understand how your brand can help them personally, give them the ability to include themselves in the story and personalize it to their unique circumstances.
Whatever the challenge, make sure your SaaS platform can provide the solution at the end of the story. Connect with emotions, not just facts Facts and figures provide compelling evidence when speaking to your stakeholders, but they don’t create a very compelling narrative for your potential customers. If your audience responds emotionally to your story, they will be more drawn to it.
