When did Hopper come about?
Hopper was created by two former Expedia executives. The idea began in 2007, but it wasn’t until 2014 that it launched. The platform’s main selling point is its price prediction algorithm, which helps users find the best flight and hotel deals. It took a long time to develop.
The investment in this R&D startup has paid off, as Hopper has become the most downloaded travel app in North America. The app is particularly popular with younger users – according to Hopper’s customers, “the majority are millennials and Gen Z.”
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Why are reviews on Hopper important?
Reviews on Hopper are important because they affect a hotel’s online gcash database reputation and image, which significantly affects its guest appeal and rates.
Hotel reviews on Hopper are displayed as a 'user rating' on the app, using a scale from 0 to 5. Hopper lets users filter hotel search results by these ratings. If your hotel has a rating of 3.5 and users filter by a rating of 4 or higher (which is normal), your hotel will not appear in search results.
Providing high-quality service to guests is more likely to earn you good scores and reviews on Hopper, which will result in a higher average hotel rating, which means your hotel is more likely to appear in search results and attract more customers through the Hopper platform.
The main reason why hotels use Hopper
Hopper Hotels is gaining more attention from properties for one main reason : the app has a large, young and loyal user base.
To date, more than 100 million users have booked through Hopper, making it the number one travel app in North America. Interestingly, 70% of Hopper users are between the ages of 18 and 35, and this group spends a lot of time on the app. On average, users check the price of a flight or hotel 16 times before deciding to book.
According to the company’s Travel Trends Report , more than half of Hopper users plan to travel more this year than in previous years, and 84% intend to spend more on travel than they did last year.
Small hoteliers need to establish a presence on Hopper and present themselves as a leading hotel to reach a new generation of travel enthusiasts.
How reliable are hotel reviews on Hopper?
The good news is that Hopper has proven itself to be a reliable app, as evidenced by its 4.6-star rating on the iOS App Store. However, it’s not as good on the Google Play Store, with Android users giving it a 3.3-star rating , mostly complaining about technical issues.
Despite mixed reviews on the app store, Hopper’s popularity continues to grow, so independent hoteliers shouldn’t be afraid of minor technical issues and miss out on the great business opportunities offered by the platform.
Simply put, a presence on Hopper means more booking opportunities , and more bookings means more revenue!
How to register and manage your hotel on Hopper
Hopper is a comparison search engine similar to Google Hotels and Trivago, but unlike other hotel comparison sites, Hopper doesn’t allow independent hoteliers to add or manage their own listings on the app. Instead, Hopper pulls property data from online booking sites (OTAs) like Booking Holdings and SiteMinder.
In order for your hotel to appear on Hopper, you need to have a listing on an OTA that partners with the app. Since Hopper pulls data from your OTA listings, once your hotel is on the app, the only way you can manage and update your Hopper listing is by managing and updating your OTA listings.
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Little Hotelier is an all-in-one booking and property management solution designed specifically for small and independent hotels. With our channel management system, hotels can easily and efficiently update their information across all their booking channels.
