Social Media Manager
October 31, 2022
We are launching this article to learn the basics of making ads on TikTok, some practices and recommendations in case you consider that TikTok is a good option to capture traffic in your digital marketing strategy .
With over 1 billion active users, the TikTok phenomenon has captured the attention of marketers and many brands. Since its inception in 2016, the social media video-sharing list of iceland consumer platform has taken the digital world by storm and expanded to over 150 markets .
Despite this growth of a large audience base, TikTok’s advertising opportunities remain a mystery to many businesses and even many marketers. If you’re one of those wondering whether you should invest in TikTok ads, you’re not alone – many of us are wondering and have wondered before.
This TikTok Ads Guide for Beginners can help you resolve any doubts and learn how this advertising platform works , how to get started with TikTok Business Manager , and the steps to create a new campaign.
In addition, we have included some best practices and recommendations. Get started with your TikTok ads .
Table of Contents [ Hide ]
1 Ads on TikTok or should we just leave it?
2 Step 1: Sign up for a TikTok Business Manager account
3 Step 2: Create your first campaign
4 Step 3: Create your ad group(s) and select placements
4.1 Audiences
4.2 Customer lists
5 Step 4: Choose the right ad type and create effective ads
5.1 Ads in the feed
5.2 Brand Takeover Announcements
5.3 “TopView” Ads
5.4 Tag Challenge
5.5 Brand effects
5.6 Spark Ads
5.7 Search Ads
6 Final Considerations
Ads on TikTok or should we just leave it?
Before you consider advertising on TikTok , ask yourself: Do I have enough reasons to use TikTok ?
Is my target audience on TikTok?
