The good news? It’s usually a quick fix. But that’s not always the case in content marketing , where your assets can go through an approval process, be professionally designed, and then shared across your various marketing channels.
Every day, even the best content marketers make mistakes that slow us down in production. Don’t let this happen to you! To avoid some of the biggest mistakes in content marketing , you can start by reading this article that I present to you today, where you will learn about the three mistakes that you simply cannot afford to make and how to fix them.
Article content:
First mistake: Not writing down your strategy
Second mistake: Not understanding what content already exists
Third mistake: Falling into the “more” trap
Let’s get started! Here are three common mistakes content marketers make and how to fix them:
First mistake: Not writing down your strategy
A written strategy is not list of aruba consumer email only a nice-to-have, but also a must-have for companies with effective content marketing. Overall, B2B and consumer marketers who have a documented content marketing strategy see better, more effective results than those who have no strategy or only a verbal strategy, according to the 2016 Benchmarks, Budgets, and Trends study by the Content Marketing Institute in the United States.
You may also be interested in: When to use retargeting as a marketing strategy
If your marketing strategy needs to be written, refined, or doesn't even exist, start thinking of your content strategy as a business case for creating content (both at the aggregate and individual asset level).
It is essential to document your #content marketing strategy
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To start, here are several key elements you'll need to document in your content marketing strategy :
-Goals: Seems important, right? Your strategy should include your reasons for creating the content in general as well as your reasons for creating each piece of content. While you're documenting those answers, be sure to include what you want the outcome to be. You can't exceed expectations if you never set them beforehand.
-Audience and stakeholder maps: Next, you’ll need to document who you’re writing for. In many businesses, you may want to connect with several different audiences with your content. While it’s great to have a general idea of different groups of people, it’s also important to understand and include more details about who those people are—their profile, motivations, and interests. That detail can take the form of an stakeholder, which is a description of who your buyer is, their characteristics, their responsibilities, their biggest challenges, and so on. Being specific about who you want to target with your content will help you understand how to create content that connects with them.
