Expert in Google Ads and Web Analytics
June 15, 2021
Google Analytics is one of the most powerful and easy-to-use services. In addition, one of its most important functions is that it provides you with very valuable information and data about the traffic patterns to your website. The functionality of Google Analytics for Campsites is essential to identify the day-to-day results of your digital marketing strategy .
The hospitality industry is a data-rich sector that can afford to capture a lot of data. However, many resort managers fail to take full advantage of this resource. For example, many are busy capturing too much loyalty information, but few attempt to delve deeper into the knowledge analysis of their users or potential guests to gain a deeper understanding of their needs.
At Asiri Marketing we want you to Italy Email List learn everything that Analytics can do to boost your campsite's bookings. So keep reading to find out and put it into practice.
Relevant data that you should measure with Analytics.
In order for data analysis to really help you increase your campsite’s revenue, you should be able to recognize the difference between reactive and proactive decision making. Use the historical data that Google Analytics has the ability to deliver to you to create reports to keep up to date with the most detailed information about your guests.
Customer segmentation.
It is a fundamental fact for your tourism business to have one task that is essential: identify the unique cluster groups and then perform a value segmentation exercise individually for each cluster. What you could do is examine your current business customer base and establish a unique group of them.
For example, you might know that there is one group of customers who camp for just one night and another who camp for a week. In addition to this, it is possible to further segment these groups based on other behavioral and affinity factors.
