Both emerging and established aruba email address brands can benefit from using Snapchat as a marketing tool, especially if they want to start becoming more relevant to millennials and future generations .
Evolution of marketing on Snapchat
Snapchat began life in 2011. The platform is based on the concept of social networking that founder Evan Spiegel and some of his friends conceived during their time at Stanford. The idea was so innovative (and so relevant to a core segment of its own users) that Facebook's Mark Zuckerberg made a serious play to try and buy Snapchat just a year later with a $3 billion offer.
Unlike its predecessors in the social media field that created feeds , profiles, and updates that users could re-share, re-tweet, and re-view, Snapchat’s platform launched with a contrary proposition, allowing its users to create “disappearing” media, including photos and short videos that could (literally) be viewed just once by their recipients before being deleted by the platform.
Two years after its launch, Snapchat has updated its platform with a new feature, offering users the ability to add their photos and short videos to Stories as well as share them directly with other users. In keeping with the platform’s concept of ephemerality, “in the moment” social updates and Stories also expire and are deleted after 24 hours of being posted.
A hit with teens from the start, by the time the platform reached the “advanced” age of three, 40 percent of U.S. eighteen-year-olds were using Snapchat daily. In the summer of 2014, Snapchat introduced geofilters, making it easier for users to share their location along with their photos and videos (presumably also laying the groundwork for monetization that allows brand consultants and marketers to geotarget sponsored content).
