Now in the social era, Agencies and Companies jamaica phone number resource are dividing into two groups, those that do Digital Marketing and those that do Digital Marketing .
There has always been some problem with meaning and many people confuse marketing with advertising, image, communication, in short, they associate marketing with the shell, with the external. Well, many of the people who still suffer from this confusion wrongly emphasize marketing .
Professor Chías wanted to make it clear that marketing is much more than the shell of a brand, that inside it is filled with methodology, processes, analysis, objectives, strategy, tactics, budgets, science in short. If there is no science, what remains is marketing .
For agencies and brands, the phase of being in the digital, in the social, is over. For brands, what is relevant now is the results. They seek and demand results with the digital. Responding to this challenge requires such a level of demand for agencies that they either grow, re-establish themselves or will be left hanging. This is true for many of those positioned in Digital Marketing.
The difference is that for the phase of being digital, a strategy is not necessary. This phase is related to basic milestones, building profiles, notoriety, content, creativity, but above all, to “knowing how to do it.”
When brands want sustained results, a strategy is necessary, because the objectives are already directly related to the business: opportunities, leads, sales, target expansion and optimization, that is, “knowing why you have to do it” and “what you have to do.” This means that to achieve results, business objectives, digital marketing needs methodology, science : analysis, strategy, tactics, monitoring and measurement, review and feedback. Without this, we will always have marketing .
