ShowerThinking will share its experience with programmatic buying on October 1st

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ritu790
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Joined: Thu Dec 05, 2024 5:08 am

ShowerThinking will share its experience with programmatic buying on October 1st

Post by ritu790 »

More and more agencies and advertisers are opting for programmatic buying in their digital media communication strategies. According to IAB Spain, 21% of the total digital advertising investment in media buying is allocated to programmatic buying, which represents an important step in this industry.

In this context, on October 1, Rocket Fuel will hold the first event on programmatic buying in our country, and will analyze the advantages of this new form of media buying.

Joaquín Pais, CEO of ShowerThinking since 2006, will be one of the speakers at the event. His presentation will be “Real Time Bidding for consumer brands in Spain” and he will discuss cases of how the agency is using RTB technology to deliver results to its clients in digital media.

Also at the event we will be able to count on the CTO jordan phone number resource of Rocket Fuel, Mark Torrance, undoubtedly one of the great personalities of the digital world.

Date and time: October 1, 2014, at 9:30 a.m.

Venue: Meliá Castilla Hotel; C/Capitan Haya, 43

Agenda

Image

Check-in and breakfast

10 hrs

Welcome, Juan Sevillano Zabala, General Manager of Rocket Fuel Spain

10.15 hrs

Mark Torrance, CTO Rocket Fuel

«Under the hood of programmatic advertising» (Spanish translation available)

11 hrs

Joaquin Pais, Director ShowerThinking
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